Beyond the Riviera: more than the clich├ęs.

Go beyond our gorgeous beaches, the Riviera townships, the sailing boats moored in the marinas and discover more, much more. A complex, multifaceted Liguria, a genuine, honest, no-frills land. This is Beyond the Riviera.

Liguria, a land of excellences.
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Horticulture
and Floriculture

At first it was only scattered with a few citrus trees, orchards and olive groves. Then, about one hundred and fifty years ago, Liguria began to bloom: our climate was - and still is - mild, and railway lines were expanding everywhere, spreading like a living thing from the Mediterranean Sea to continental Europe.

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Olive growing

Olive and Oil: silver on the hillsides, gold on the plates. When all is calm, the hills are a dark green, but as soon a breeze blows up, a sea of lanceolate leaves stir, they flash in the sun, they respond to the blue of the Mediterranean.

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Wine production

Grapevines dominate our hills: if you turn your back to the sea, you'll see strips of land stolen from the mountains. Hectares of terraces and kilometres of dry walls that shape the territory - stone by stone. A gigantic undertaking against gravity, conquered through time, dedication and love.

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Fish & Seafood

In Liguria, the sea never ends. Not the sea of the beaches, not the sea of summer - the real sea. A generous sea, which for time immemorial has beckoned us, has nourished us, has been the lifeblood of trade. It is home, it is work, it is bread, it is life.

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Scenic Villages

Ten itineraries
The most beautiful villages of Liguria

2017 is the year of Italian villages: a year aimed at promoting this extraordinary Italian heritage. Here are ten itineraries to the discovery of some beautiful Ligurian villages: their purpose is to expand the tourist offer and draw attention to some new destinations.

These are villages rich in history, nature, flavours and tastes, in small excellences which were awarded some important recognitions, such as the Orange flags or the inclusion in the Most Beautiful Villages of Italy.

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Discover Beyond the Riviera

Through eight alternative tours.
Here, every place has a soul.

Curiosity is what you need to really find Beyond the Riviera. Of course, as always when travelling, you need to be prepared for something else, be willing to gain an understanding of the heart and soul of the territory. Often, we use local guides, or a photo we’ve seen, a suggestion from a film or the information of a tour guide. In this case, we’re offering you an App.

AGROFOOD
ART & HISTORY
HANDICRAFTS
EXCELLENCES
FOOD AND WINE
TOURS
MARKETS AND FESTIVALS
WONDERS

Download the application

Eight tours and four excellences to discover.
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The guide to understanding what makes Liguria unique.

Free of conventional patterns and prejudices. Before setting off, download the application and navigate your way through the eight theme tours we have created for you – you’ll find eight different perspectives to start discovering Beyond the Riviera.

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NATURE

Hues to be found along trails, from the green mountains to the blue sea.

TOURS

Discovering the territory and all its distinctive features.

HOSPITALITY

Shrug off misconceptions: we’ll know how to welcome and impress you.

DINING

The heart of our territory lies on the table: find all the restaurants by zone.

TYPICAL PRODUCTS

Culinary delights and quality of Liguria: come and taste our typical products.

MAPS

A guide so you can find out everything you need to know about where you are.